For the First Time, Government States that Movies are influential in Youth Smoking
Posted on Friday, January 16th, 2009 and is filed under Parenting. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
The national cancer institute has put forward a recent report, concluded by the government, mentioning the media’s immediate and casual effect on using tobacco. The conclusion made by the report, “Monograph 19 - The Role of the Media in Promoting and Reducing Tobacco Use,” was very much known to the public, which involves: Depiction in movies related to smoking and promoting tobacco through media is encouraging youth smoking. These facts have been recognized by the federal government for the first time.
Recently, positive measures have taken place by the entertainment industry, such as producing smoke-free movies in order to promote non-smoking. Still, there is doubt that the youth are influenced by watching smoking in the movies. The federal government states that there is a need to force decision-makers to opt for a bold step or measure in order to eradicate smoking from youth films forever.
According to the report, the credit also goes to the present media campaigns that have positively proved themselves in stopping youths from smoking. For example, the American Legacy Foundation’s award-winning Truth(R) campaign; in its initial two years, Truth(R) was responsible for the declining rate of smoking in youth by 22 percent.
It is authentic to realize the role played by media in promoting or reducing tobacco consumption. In this fast, trendy and high-tech world, it is necessary to make people aware of the non-smoking movement with the help of media. This is the best way to fight the tobacco epidemic. The popularity of the Truth® campaign is stretching from teens of developed cities to non-developed towns.
With the tremendous success in controlling tobacco consumption over the past decades, the world is still facing one-third of tobacco-related cancer. Mortality rate because of tobacco consumption is anticipated to rise in near future, if people still continue to smoke the way they are now.
